The team
At Interprefy, our Marketing department is compact but mighty, embodying collaboration, creativity, and innovation in everything we do. We embrace a fully remote working model, allowing us to operate efficiently across different locations while staying connected and aligned.
We are at the forefront of marketing trends and technologies, always experimenting with new approaches to keep our strategies agile and innovative in a fast-paced industry. Our team's adaptability allows us to embrace change as an opportunity for growth and learning.
Even though we work remotely, we foster a vibrant and inclusive culture, ensuring regular communication, knowledge-sharing, and support. Through virtual meetings and open channels, we stay connected, celebrate successes, and thrive as a cohesive, collaborative team.
The Role- key responsibilities
Job Overview:
As the Content Manager, you will be responsible for both strategizing and executing content initiatives that align with Interprefy's business objectives. This role requires a blend of strategic thinking, hands-on content creation, and project management to ensure the delivery of high-quality content across multiple channels. You will collaborate with various teams to drive engagement, increase brand visibility, and support business growth.
Key Responsibilities:
1. Strategy and Planning:
- In partnership with the Marketing Team develop and execute a global content strategy aligned with business goals, driving engagement and supporting lead generation efforts.
- Work closely with marketing, product, and sales teams to ensure content initiatives are aligned with broader business goals and campaigns.
- Maintain and manage the content calendar, ensuring the timely execution of content that supports product launches, campaigns, and brand-building efforts.
2. Content Creation and Execution:
- Execute content initiatives by directly producing high-quality content, including blogs, social media posts, case studies, customer success stories, email campaigns, landing pages, and more.
- Ensure consistency in tone, style, and messaging across all channels, maintaining a strong and coherent brand voice.
- Write critical and important content that requires expertise, edit, and optimize content for SEO to maximize organic traffic and improve search visibility.
- Oversee and control all internal and external content produced by the content team
- Collaborate with copywriters, designers, and external partners to deliver multimedia content that aligns with Interprefy’s branding and business objectives.
- Adapt content strategies based on audience insights and feedback, continuously refining execution to improve performance.
3. Cross-Functional Collaboration:
- Work closely with the product, marketing, and sales teams to create content that supports key initiatives such as product launches, lead generation, and customer engagement.
- Ensure that content execution aligns with go-to-market strategies and supports campaigns across various channels.
4. Content Performance and Optimization:
- Track and analyze content performance metrics, such as engagement, traffic, and conversion rates, to assess effectiveness and inform future strategies.
- Continuously optimize content based on performance insights, ensuring that it meets engagement and conversion goals.
5. Workflow and Project Management:
- Manage content workflows and timelines to ensure timely delivery of high-quality content.
- Oversee content production, working with internal and external stakeholders to meet deadlines and quality standards.
6. Manage relationships with external PR agencies:
- Coordinating efforts to align public relations initiatives with the overall content and brand strategy.
- Oversee the development of press releases, media kits, and other PR-related content, ensuring consistency in messaging and maximizing media exposure for key initiatives.
